Where are what we eat

Spending by floor space at Supermarkets

I came across this intriguing image while working on a paper describing American food habits. According to an article in Business Insider, a General Mills executive showed the image above in a slide presentation describing American spending habits at Supermarkets, broken down by the prototypical supermarket floor plan. Aggregating the behavior of 300+ million Americans leads to mind boggling numbers, of course. Dry grocery is where all the pasta, breakfast cereal, crackers, chips, and soft-drinks are, and that is where Americans like myself go to get fat on cheap calories.

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